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Chicken Strength, Beef Shifts, Fiber Rising
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MRG Wire
Meat Industry Insights
What’s shaping the meat industry
on the floor, on the shelf, and in the boardroom
Welcome to the October 2025 edition of Meat Industry Insights. This month’s issue highlights the latest shifts across the protein market, from poultry’s strong performance to new developments in beef and the rising spotlight on fiber in food innovation. We’ve also included a quick look at some upcoming industry events in food manufacturing.
‘Rational exuberance’ energizes chicken market
The National Provisioner — Feed tailwinds and foodservice recovery are setting up a solid run for chicken, even as USDA projects less than 1% growth in 2026. With the beef herd at a 75-year low and prices at record highs, chicken continues to win on value and availability. Risks like avian flu, labor, and trade remain, but short-term momentum is strong.
PepsiCo CEO says fiber will be the next protein
Business Insider — PepsiCo is reshaping its product lineup around fiber across beverages and snacks, driven by growing consumer demand for satiety and digestion benefits. For meat and poultry brands, this signals a shift toward pairing protein with fiber-forward sides, claims, and meal solutions. The next health trend is already forming.
Walmart looks to tighten its grip on the beef supply chain
Investigate Midwest — Walmart’s new Kansas processing plant marks a deeper move into vertically integrated beef production, giving the retailer more control over its supply chain. Ranchers may benefit in the short term, but many warn of tighter margins and less competition ahead. The balance of power in U.S. beef is shifting toward retail.
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