Technical Marketing Specialist

Technical Marketing Specialist – Industrial Hydraulics

Location: Remote – United States

Our client, a privately held global manufacturer of hydraulic components, systems, and advanced fluid power solutions, is seeking a Technical Marketing Specialist to support its continued growth across North America.

This is a unique opportunity for someone who combines technical product knowledge with B2B marketing and business development experience. The position goes beyond traditional marketing, focusing on identifying new market opportunities, developing technical content, generating qualified leads, and helping the sales organization expand into new customers and industries.

Working closely with Sales, Engineering, and Product Management, this individual will help translate complex hydraulic technologies into compelling marketing initiatives while playing an active role in developing new business opportunities.

Key Responsibilities

• Develop technical marketing content, including white papers, application notes, customer success stories, product literature, and presentations.

• Identify new markets, customer segments, and applications for hydraulic products and engineered systems.

• Drive lead generation and business development initiatives, including direct outreach to prospective customers and qualification of new opportunities.

• Create and execute targeted marketing campaigns across digital, email, website, and industry channels.

• Partner with Sales and Engineering to develop technical sales enablement materials and application-specific messaging.

• Support new product introductions, product positioning, and go-to-market initiatives.

• Conduct market research and competitive analysis to identify opportunities for growth.

• Coordinate trade shows, customer training events, and other industry marketing activities.

• Work cross-functionally to ensure marketing efforts support customer needs and commercial objectives.

Ideal Background

• 3+ years of experience in technical marketing, industrial business development, product marketing, or related commercial roles.

• Background in hydraulics, fluid power, motion control, industrial automation, or engineered industrial products strongly preferred.

• Strong technical aptitude with the ability to understand and communicate complex industrial products and applications.

• Experience developing technical content, marketing campaigns, and sales enablement materials.

• Comfortable with prospecting, customer outreach, lead qualification, and business development activities.

• Familiarity with CRM systems, digital marketing platforms, and marketing automation tools.

• Strong written communication, presentation, and organizational skills.

• Ability to work independently while collaborating with technical and commercial teams.

Products & Markets

• Hydraulic valves, pumps, manifolds, and compact hydraulic power units

• Electro-hydraulic controls and customized hydraulic systems

• Industrial machinery, mobile equipment, OEMs, and engineered equipment applications

Location & Travel

• Remote opportunity within the United States

• Approximately 25% travel or less, primarily for trade shows, customer visits, and company meetings

Compensation & Benefits

• Competitive base salary and annual performance bonus

• Comprehensive company benefits package

• Professional development and growth opportunities

Why Consider This Opportunity?

• Join a well-established global manufacturer recognized for its engineering expertise and high-quality hydraulic technology.

• Unique opportunity to combine technical marketing, business development, and market strategy.

• Work directly with Sales, Engineering, and Product Management to influence commercial growth.

• Gain exposure to a broad range of industrial and mobile hydraulic applications.

• Play a meaningful role in identifying new markets, developing customer relationships, and expanding the company’s North American presence.