Director of Marketing

Director of Marketing – Industrial Manufacturing

Location: Greater Atlanta, GA (Lawrenceville Area)

Our client, a privately held global manufacturer of industrial measurement, instrumentation, and process control solutions, is seeking a Director of Marketing to lead its U.S. marketing organization and drive strategic growth across key industrial markets.

This is a highly visible leadership opportunity for an experienced B2B marketing professional who can combine strategic leadership with hands-on execution. The Director will be responsible for strengthening market presence, driving demand generation, supporting new product introductions, and aligning marketing initiatives with commercial growth objectives.

Working closely with Sales, Product Management, and global leadership, this individual will lead an established marketing team and play a key role in shaping the company’s marketing strategy across North America.

Key Responsibilities

• Develop and execute a comprehensive B2B marketing strategy aligned with business objectives and revenue growth.

• Lead, mentor, and develop a team of marketing professionals across multiple disciplines.

• Drive demand generation, lead development, and integrated marketing campaigns to support sales pipeline growth.

• Oversee product marketing, new product launches, positioning, and go-to-market strategies.

• Partner with Sales and Product Management to develop sales enablement tools, technical content, and customer-facing materials.

• Manage digital marketing, content strategy, trade shows, industry events, and brand development initiatives.

• Oversee marketing budgets, external agency relationships, and marketing performance metrics.

• Collaborate with global marketing leadership to ensure brand consistency while supporting U.S. market needs.

Ideal Background

• 10+ years of progressive B2B marketing experience, including experience leading and developing marketing teams.

• Background in industrial manufacturing, industrial automation, engineered products, electrical equipment, instrumentation, or related technical markets.

• Proven ability to develop and execute marketing strategies that generate qualified leads and support revenue growth.

• Strong understanding of demand generation, product marketing, digital marketing, and sales enablement.

• Experience supporting direct sales teams, distributors, OEMs, or channel partners.

• Ability to balance strategic planning with hands-on execution in a collaborative environment.

• Experience managing marketing budgets, CRM systems, marketing automation, and performance metrics.

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

Location & Travel

• Greater Atlanta, GA

• Primarily on-site with potential hybrid flexibility

• Approximately 20% travel

Compensation & Benefits

• Competitive base salary & annual performance bonus

• Comprehensive company benefits package

Why This Role

• Opportunity to lead the U.S. marketing strategy for an established global industrial manufacturer.

• High-visibility leadership position with a direct impact on commercial growth.

• Lead an established marketing team while introducing new strategies and initiatives.

• Work closely with senior leadership, Sales, Product Management, and global marketing teams.

• Join a privately held organization with a strong reputation for engineering excellence, technical innovation, and long-term growth.